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When to show off that you’re a new brand

Ariyh

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C. started in 1998). vacuum cleaner robot). .

Branding 110
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Show off that you’re a small company

Ariyh

If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that your company is small (or even that it’s just you alone). 📖 Research Does Company Size Shape Product Quality Inferences? revenue): 67.4%