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When to show off that you’re a new brand

Ariyh

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C. started in 1998).

Branding 110
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Don’t say “It’s usually better”

Ariyh

Now let’s get on to today’s scientific study, published in the AMA’s Journal of Marketing Research … 📝 Intro Imagine you are a real estate agent showing a house to a potential buyer. Journal of Marketing Research (June 2022). 🏫 Researchers Xilin Li.

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Show off that you’re a small company

Ariyh

If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that your company is small (or even that it’s just you alone). . 📖 Research Does Company Size Shape Product Quality Inferences?

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Check out our new Ecommerce glossary of terms!

Rock Content

If they search for the term “apartment”, Google may present the website of a real estate company that has contracted this type of advertising. It is important to evaluate the efficiency of marketing and advertising strategies. B2C (Business-to-Consumer). Mobile Marketing. Market research. Ad preview.