How Currys achieved a 56% open rate increase by optimising email subject lines in real time
Econsultancy
FEBRUARY 9, 2022
” This thought process gave rise to a new collaboration with AI-powered copywriting platform Phrasee, with whom Currys had already been partnering for several years, and led to Currys becoming the first brand to experiment with Phrasee’s new real-time language optimisation technology, Phrasee X.
60 
Let's personalize your content