B2C CRM Marketing Mix Performance Marketing 
Hootsuite
DECEMBER 10, 2019
Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. So, they decided to bring their social marketing strategy in-house.
Unbounce
SEPTEMBER 19, 2023
Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on. I love this one.
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