The CMO Survey
APRIL 24, 2024
The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.
Martech
DECEMBER 6, 2023
Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September.
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Adobe Experience Cloud Blog
FEBRUARY 7, 2020
It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM. Marketing automation systems can track performance for different channels, but they can’t always tie all this information together, or link it to sales. Make mobile marketing a priority.
Martech
JULY 6, 2022
“The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.
Martech
APRIL 25, 2022
“B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. ” To find the ideal audiences and make the most of CTV’s potential, marketers should identify an ABM platform or tool that can help them reach their goals. ” Account-based marketing: A snapshot.
Bannerflow
JULY 30, 2020
Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. Whether you’re a B2B or B2C marketer, there’s no doubt that this is the measure you hang your hat on time after time. Yet, when done right, technology can complement and enhance your marketing team.
Litmus
JUNE 23, 2022
When they do disappear, key components of digital marketing will face serious disruption. With analytics and attribution based on third-party cookies, performance marketing could become less effective. Marketers dependent on third-party cookies to collect behavioral and browsing data could struggle to personalize outreach.
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