B2C, Customer Acquisition, Finance and New Technology

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

DECEMBER 13, 2021

This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). FinTech marketers invested $3 billion on user acquisition in 2020.

Advertising

Advertising Advertisers Retail Shoppers

16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Target customers. Some key customers are Cuisinart, Harlequin, PayPal, Republic Services, USO and Wiley. Target customers. Target customers.

Marketing Automation Platform

Marketing Automation Platform CRM Manufacturing B2C

Marketing Pro Pulse

Stats roundup: the impact of Covid-19 on marketing & advertising

16 marketing automation platforms your organization should consider

Webinars

Stay Connected