Chief Martec

FEBRUARY 7, 2024

A study of 700+ B2C marketers, it includes useful data about marketing channels and priorities, challenges and solutions. For instance, this distribution of the channels B2C marketers are currently using: What are the top challenges marketers face in adopting new technologies for cross-channel marketing? Operations.

B2C 88

B2C Finance Customer Journey New Technology 88

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

eCommerce 86

eCommerce User-Generated Manufacturing Finance 86

Econsultancy

DECEMBER 13, 2021

This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%). By comparison, B2C companies spend a proportionally larger amount of their budgets on advertising (22%) and people (20%). FinTech marketers invested $3 billion on user acquisition in 2020.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Social campaigns enable marketers to reach existing segments in social channels or to expand to reach new contacts that resemble existing profiles.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117