B2C Customer Acquisition Millennials Product Marketing 
Martech
MARCH 1, 2024
The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.
Content Marketing Institute
DECEMBER 5, 2017
It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Athey also attributes the company’s customer retention rate of greater than 96% and other marketing KPI growth in part to the educational efforts. And the new customer acquisition rate increased by 22.5%
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