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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Some of its biggest customers include CenturyLink, Charles Schwab, GE Panasonic, RingCentral and Roche.

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What is a customer data platform or CDP and why are so many marketers talking about them?

Martech

But disruption caused by the global COVID-19 pandemic has raised interest in precisely the types of solutions that CDPs deliver, which includes that single-view of the customer. Most marketing organizations have assembled a marketing stack that contains many of these types of platforms. Increased marketing efficiency.

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16 marketing automation platforms your organization should consider

Martech

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.