Martech

DECEMBER 22, 2021

Adams’ positive vision for email marketing is closely tied to Validity’s investment in ethical marketing. “Ethical marketing is very close to our hearts and we believe that our platforms and tools enable marketers to do it. ” Finally, be ethical. But it’s a critical plotline.

Email Marketing 136

Email Marketing B2C Marketing Marketers 136

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Marketing automation.

Email Marketing 120

Email Marketing Law B2C Marketing 120

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Email Marketing 117

Email Marketing Analytics B2C Energy 117