Martech

JUNE 29, 2022

The B2B customer journey can be a long one, especially when the purchase of expensive software subscriptions is under consideration. Journeys that originate at a review site often lead to deals of higher value too. Fragmented data on the customer journey. Dreamdata is a B2B go-to-market platform.

Customer Journey 104

Customer Journey Customer Whitepaper B2C 104

Martech

FEBRUARY 17, 2022

A major theme at the upcoming MarTech conference will be the dramatic ways in which the customer journey has changed over the last two years. ” A digitized customer journey was what many B2B buyers were craving. “The most valuable commodity we have in terms of customer engagement today is information.

Customer Journey 93

Customer Journey Customer B2C Price 93

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

And surprisingly, even with the highly sophisticated tools and resources available with today’s tech, many businesses still use spreadsheets and other piecemeal tools to measure marketing attribution! Accurate revenue attribution is essential to marketing-powered growth. Make mobile marketing a priority.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

JANUARY 5, 2022

Comscore had previously launched Comscore Campaign Ratings which offered video campaign performance metrics across TV, OTT, desktop and mobile channels. The lesson B2C and even B2B marketers are learning is that customers are channel agnostic. Why we care.

B2C 95

B2C Customer Journey Customer Product 95

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. How do your inputs and actions affect your customer journey? So, let’s learn from each other, even if we do so indirectly. Consider different types of UX decisions.

Shoppers 118

Shoppers B2C eCommerce Marketing 118

Martech

DECEMBER 22, 2021

Adams is surely right to emphasize the importance of the email marketing channel to today’s marketers. We know that ourselves from the interest our readers show in email marketing stories. With the increased volume of email marketing does come increased risk, of course. But it’s a critical plotline.

Email Marketing 135

Email Marketing B2C Marketing Marketers 135

Adobe Experience Cloud Blog

MARCH 19, 2018

Stop any marketing tactic that you invest in just because someone asked you to. Fearless marketers have the courage to stop investing in under-performing marketing activities and to start creating content that buyers want. One of the best ways to track this within content marketing is to define the customer journey.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134