Martech

OCTOBER 6, 2022

For marketers to get the most out of CDO, it should be implemented with these purposes in mind. The marketing-driven approach is more focused on activation,” said Brian Mitterko, lead consultant, CDPs, Bounteous. What does the customer journey look like? Don’t forget about your customers.

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Customer Customer Journey New Technology Product Marketing 94

On24- CMO Confessions

JANUARY 28, 2021

In today’s episode, Dan and Cheri Keith, Head of Strategy and Research at ON24, discuss Dan’s experience being a client of Sendoso before joining the company, developing consumer empathy during the pandemic and B2C marketing trends that we might see in B2B. Data-Driven Marketing. B2C Trends for B2B Marketing.

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CMO B2C Market Trends Shipping 52

On24- CMO Confessions

FEBRUARY 18, 2021

They’re still in all your B2C kinds of publications today. When I thought about what I wanted to do next, I wanted to go back into a company about that size and so I took a role at a mobile security company that was pivoting from being a B2C company into B2B. There was no real demand gen back then, as I remember it.

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