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Why we care about AI in marketing

Martech

Frequently asked questions about AI marketing. How artificial intelligence is changing the marketing landscape. Learn more about AI marketing. Why AI marketing matters. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Marketing metrics.

Transform 145
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Marketing Trends to Watch in 2021, According to 21 Experts

Hubspot Marketing

That might sound overly simplistic, but I do believe it's paramount that marketers understand their influence and what a wonderful positive power it can be. Whether B2B or B2C, customers are looking for brands they can trust to meet their needs and make their lives easier or more delightful. Digital Transformation.

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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Aligning Sales and Marketing : Coordinating closely between sales and marketing teams to effectively convert personalized marketing efforts into successful sales outcomes. The main goal of contact-based marketing is more individualized marketing for stronger customer relationships and higher conversion rates.

CRM 107
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A Wrap on the Packaging Industry in 2023

Set Up

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. The primary focus was shaking hands and meeting in person.

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How unifying customer profiles is paying off for this iconic travel brand

Martech

Five years ago he found himself faced with the task of unifying customer identities across multiple brands and experiences. A digital transformation initiative of the size and complexity of Xanterra’s requires committed vendor support — a true partnership. “We Get the daily newsletter digital marketers rely on.

Transform 103