Remove B2C Remove Customer Journey Remove Product Remove Succession Management
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What does marketing have to do with customer success?

Base.ai

For others, customer success is also taking on revenue-related elements, such as quarterly business reviews, recurring revenue , cross-sell , or expansion; or marketing-related aspects such as advocacy–be it reviews, event speakers, advisory councils, success stories, and more. That includes things like: ( Click to Tweet! ).

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Product overview. Click here to download!

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Customer Service and Success: What they are and why marketers should care

Martech

They include the need to future-proof the customer service tech stack, a drive toward more asynchronous text-based communication, and a push toward unifying channels and communications to enhance customer experience. In this post we’ll cover: What are customer service and success? Why marketers should care.