Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). White papers. Quick Takeaways.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It is, in itself, helping to evolve what customers expect from the brands they interact with. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Backlinko

MAY 14, 2024

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. Like white papers and case studies. And provide the best ROI.

PR 74

PR Customer loyalty User-Generated Marketing 74

Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. The way ABM works goes like this.

Content Marketing 109

Content Marketing Thought Leadership Gen Z Marketing 109