Marketing Insider Group

DECEMBER 1, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I think that too often content planning is still more than an after-thought rather than part of an overall customer engagement strategy.

Transform 77

Transform Whitepaper Telemarketing Customer loyalty 77

Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. The same formats frequently benefit B2C companies as well. Market introductory offers to new customers. Reward customer loyalty with incentives. studies and white papers).

Digital Marketing 52

Digital Marketing Whitepaper B2C Entertainment 52

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In fact in the long run it costs a lot more.

Telemarketing 78

Telemarketing Customer loyalty Marketing Marketers 78

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Marketing Insider Group

JANUARY 11, 2021

Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. Enhancing customer experiences. Building customer loyalty.

Digital Marketing 26

Digital Marketing Transform Logistics Marketing 26

Marketing Insider Group

FEBRUARY 13, 2023

Now let’s look at some other ways B2B Marketing is different… B2B vs. B2C Marketing Now that you know a little about B2B marketing, it’s important to understand how it differs from B2C marketing. Instead of targeting businesses, B2C marketing targets customers. Whitepapers, Ebooks & Infographics.

B2C 121

B2C Whitepaper Marketing Marketers 121

Rock Content

SEPTEMBER 16, 2020

This is the main distinction between Business to Business (B2B) and Business to Customer (B2C) SaaS companies. It is important for any SaaS company to clearly define their customer base since a Content Marketing campaign designed for a B2B SaaS company will differ greatly from one designed to rake in B2C customers.

Marketing Strategy 112

Marketing Strategy Whitepaper Content Marketing Customer loyalty 112

Marketing Insider Group

JULY 7, 2020

Here’s where you might want to send personalized, targeted content to decision-makers at your B2B customers’ offices. White papers, detailed, long-form blog posts, and case studies, too, can tell the story about how your products or services have helped solve your customers’ problems. The Buying Stage.

Whitepaper 124

Whitepaper B2C Customer Journey Customer loyalty 124

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing 76

Telemarketing Inbound Marketing Customer loyalty Whitepaper 76

Sprout Social

APRIL 25, 2022

For too long, marketers have thought of Instagram as strictly B2C turf. It can help distinguish your brand, build your audience and promote customer loyalty. You might see this and think that it’s skewed toward B2C brands. Blogs and white papers can be recycled into carousel posts for maximum engagement.

Whitepaper 124

Whitepaper User-Generated B2C Marketing 124

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It is, in itself, helping to evolve what customers expect from the brands they interact with. Take Demandbase for example.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Marketing Insider Group

SEPTEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. First, I did their job for 1 day per month.

Marketing 78

Marketing Marketers Manufacturing Customer loyalty 78

Marketing Insider Group

SEPTEMBER 14, 2023

Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. Even though we defined our original best practices for B2B content teams, many of them have always applied to B2C companies as well. It’s easier to optimize when you know what you’re looking for.

Content Marketing 110

Content Marketing Thought Leadership Gen Z Marketing 110