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Email Content Automation: What It Means and Why It’s Effective

Litmus

Marketers know customers don’t just crave personalized content—they expect it in the business-to-consumer (B2C) and business-to-business (B2B) brands with which they interact. . In fact: 80% of customers are more likely to make a purchase from a brand that personalizes experiences. . Learn more.

CRM 105
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Forget ABM. Contact-Based Marketing is the Future

Customers.ai

Increased Customer Loyalty and Retention Personalized interactions foster a deeper emotional connection with customers, which can lead to increased loyalty and higher retention rates. Best Practice : Use analytics tools to track key performance indicators and be ready to pivot quickly.

CRM 107
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How Long Does It Take for Content Marketing to Work?

Marketing Insider Group

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. Before you begin setting goals and building content marketing strategies to grow your business, you must define your key performance indicators (KPIs). Quick Takeaways. Use the Right Metrics.

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Check out our new Ecommerce glossary of terms!

Rock Content

B2C (Business-to-Consumer). It stands for “ key performance indicator ”. It is the data of a potential customer. A methodology that measures the degree of customer loyalty and satisfaction with your store and/or products. Numerical average time spent by users browsing your site. One-to-one.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Goals determine your key performance indicators (KPIs) , which inform the metrics to track. KPIs and digital marketing metrics are often used interchangeably because they both measure performance. A high conversion rate for non-purchases only benefits your bottom line if it results in a paying customer.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Content marketing is important , not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Why Content Marketing Is Important.

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How Litmus Uses Litmus Personalize (A Hands-On Guide for Email Teams!)

Litmus

It’s worth noting that we use the data collected by these sentiment trackers as a health metric, not a key performance indicator (KPI). We don’t grade our email performance by this data, but it is good to keep an eye on it and how it may change over time. appeared first on Litmus.