Marketing Insider Group

APRIL 11, 2023

Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! Customer Loyalty. Having a good relationship with your customers is key.

Digital Marketing

Marketing Insider Group

SEPTEMBER 15, 2010

In social media content is not necessarily about creating white papers or videos. Context: this is important because some traditional marketing assets like white papers or product demos do not perform very well in social media. It can include 140 character tweets, photos, brief product updates or FAQs.

Whitepaper

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

Social Media Marketing

Marketing Insider Group

JUNE 29, 2010

In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing

Marketing Insider Group

JANUARY 19, 2021

Here are some stats that prove the value of content marketing (CM): Over 90% of B2B marketers and 86% of B2C marketers use CM. SEMrush found that some of the top content marketing goals include generating more quality leads, attracting more traffic to the website, improving brand awareness, and improving customer loyalty and engagement.

Content Marketing

Adobe Experience Cloud Blog

JULY 12, 2010

While the presentation focused on B2C, highlighting segments, such as those who abandon carts, best practices from the session could be applied to B2B organizations. . Sell the right product to the right customer. Increase customer loyalty. So why is Email Segmentation important anyway? Why should segments be developed?

Email Marketing

Marketing Insider Group

DECEMBER 1, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I think that too often content planning is still more than an after-thought rather than part of an overall customer engagement strategy.

Transform

Marketing Insider Group

JUNE 3, 2010

Remember the tip from yesterday about surveying and interviewing your customers? Use the key insights from your surveys to create whitepapers on the top pain points. Videotape your interview and post it online. You don’t need to sell your solution if you can engage your prospects and demonstrate that you understand their needs.

Content Marketing

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Telemarketing

Rock Content

APRIL 17, 2024

Trends consistently prove that customers, whether B2B or B2C, do their research online before buying. The same formats frequently benefit B2C companies as well. Market introductory offers to new customers. Reward customer loyalty with incentives. studies and white papers).

Digital Marketing

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. In fact in the long run it costs a lot more.

Telemarketing

Marketing Insider Group

JULY 19, 2010

Some people prefer whitepapers, demo’s, trial offers, benchmarking studies, so we must be sure we have these ready as it will aid us in increasing our lead count and subsequent ROI. The representative needs to have many assets at the ready, as people like to view products or services in various ways.

Telemarketing

Marketing Insider Group

SEPTEMBER 14, 2023

Your content team creates valuable content that can help your target customers – let’s say a whitepaper or an e-book. Even though we defined our original best practices for B2B content teams, many of them have always applied to B2C companies as well. It’s easier to optimize when you know what you’re looking for.

Content Marketing

Exposure Ninja

NOVEMBER 3, 2023

Request a Free website review Downloadable Resources By offering problem-solving resources like ebooks, whitepapers or webinars , businesses can capture leads’ contact information in exchange for access to this content. This helps businesses build a database of leads that they can nurture and convert into customers over time.

Thought Leadership

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. It is, in itself, helping to evolve what customers expect from the brands they interact with. Take Demandbase for example.

Marketing Strategy

Marketing Insider Group

SEPTEMBER 30, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. So, I took everything I had given them; scripts, datasheets, whitepapers, competitor data, etc. First, I did their job for 1 day per month.

Marketing

Backlinko

MAY 14, 2024

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. Like white papers and case studies. And provide the best ROI.

PR

Marketing Insider Group

JANUARY 11, 2021

Keynote speakers will focus on customer experience, innovative technologies, and critical strategies to help businesses conquer challenges due to COVID-19. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. Enhancing customer experiences. Building customer loyalty.

Digital Marketing

Marketing Insider Group

JULY 9, 2024

High-quality, authoritative content, like case studies, whitepapers, blog posts, and videos, is crucial for B2B campaigns. Unlike B2C (Business-to-Consumer) campaigns, which focus on appealing to individual consumers, B2B campaigns target decision-makers within other companies. Branding in B2B markets is incredibly important.

Branding