Litmus

SEPTEMBER 19, 2022

This piece originally appeared in Customer Think. B2B and B2C customers don’t just think personalized content would be nice — they expect it. It’s clear personalization is incredibly effective for increasing customer loyalty and driving repeat engagement over time. The email marketing tide has turned.

Customer 92

Customer Customer loyalty CRM Shoppers 92

Martech

APRIL 11, 2022

A separate Gartner survey found that this can increase customer loyalty by as much as 9%. A full 66% of B2C customers and 82% of B2B customers who are contacted for proactive customer service follow up with the company, according to a new Gartner survey.

Customer 95

Customer Customer loyalty B2C CRM 95

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 106

Email Marketing Customer loyalty B2C Marketing 106

Martech

JANUARY 31, 2022

In the past, B2B and B2C both had very detailed and granular preference centers, with the hopes of limiting the number of unsubscribes, but that over-complicated the operation.” A preference center is not an ideal place for data collection for B2B and B2C, as it really should empower the user to manage how they would like to be communicated.”

Transform 94

Transform B2C Law Customer loyalty 94

Base.ai

APRIL 18, 2022

If you’re having trouble finding someone with “Customer Marketing Manager” as their previous job title, try looking for the following: Loyalty Manager Often found in the B2C world, Loyalty Managers are responsible for cross-functional collaboration, customer satisfaction, and building and rewarding customer loyalty.

Customer Marketing 52

Customer Marketing Management Customer Customer loyalty 52

Litmus

MARCH 10, 2022

Historically, personalization has been moved to the forefront of B2C marketing because of its ability to leverage purchase history. Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue. Create individualized email experiences at scale. Learn more.

Retail 78

Retail Market Trends Email Marketing Customer loyalty 78

Martech

MAY 19, 2022

So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider.

Shoppers 104

Shoppers Customer loyalty Retail Customer 104

Marketing Insider Group

APRIL 11, 2023

We’ve seen these results in dozens of our own clients across several industries, including B2B, B2C, SaaS, nonprofit , tech and even real estate ! With digital marketing services, you can collect data digitally to engage customers with a customized experience. Customer Loyalty.

Digital Marketing 129

Digital Marketing Whitepaper Copywriting Real Estate 129

Marketing Insider Group

MAY 4, 2020

All tech companies, whether they’re B2B or B2C, from small startups to global enterprises, need content to educate their customers and guide them through buying decisions. Marketers also struggle with building customer loyalty through content and crafting content for specific stages of the buying funnel.

Customer loyalty 135

Customer loyalty B2C Education Content Marketing 135

Marketing Insider Group

FEBRUARY 27, 2023

By re-aligning your marketing efforts with your audience’s needs, you can generate quality leads and turn them into paying customers. How A Marketing Workshop Can Make You More Money We always start our workshops with a simple question: What is marketing? Timeline Achieving your business goals sounds great, right?

Thought Leadership 101

Thought Leadership Marketing Marketers Marketing Strategy 101

Customers.ai

NOVEMBER 14, 2023

Can website visitor identification be applied to both B2B and B2C businesses? Yes, it is versatile and applicable to both B2B and B2C contexts, aiding in lead generation, personalized marketing, and overall customer engagement. Can website visitor identification be integrated with customer relationship management (CRM) systems?

User-Generated 120

User-Generated Health B2C Analytics 120

Adobe Experience Cloud Blog

JULY 26, 2013

Many marketers may not realize it, but an important data piece that most marketers have access to is the birthday of their customers. I want to highlight a few of these to share digital marketing techniques for birthdays that can drive leads , sales and increased customer loyalty. Customized Online Messaging.

B2C 134

B2C Thought Leadership Customer loyalty Marketing 134

Duct Tape Marketing

OCTOBER 11, 2023

Shattering The Mold: Unleashing the Creator Economy in B2B Marketing written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Christie Horsman In this episode of the Duct Tape Marketing Podcast , I interviewed Christie Horsman, who brings a decade of expertise in both B2B and B2C marketing within the SaaS arena.

B2C 80

B2C Education Marketing Marketers 80

Martech

NOVEMBER 29, 2022

Drive customer loyalty (21%). Reach audiences not found/hard to find elsewhere (42%). Provides an additional ecommerce channel (34%). It’s a good fit for our audience (28%) It’s a good fit for our brand (27%). Too nascent.

Customer loyalty 111

Customer loyalty eCommerce Advertising Advertisers 111

Adobe Experience Cloud Blog

SEPTEMBER 9, 2015

New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. One of the first steps is determing your advertising goals.

Advertising 134

Advertising Advertisers Thought Leadership Customer loyalty 134

Litmus

APRIL 15, 2022

Regardless of industry —and whether they’re B2B or B2C —companies using AMP-powered emails stand out from the crowd (and competition). AMP elevates customer experiences, making emails more powerful, useful and engaging. It can even shorten marketing and sales funnels by enabling users to take action within the email itself. Learn more.

Place 70

Place Retail User-Generated Customer loyalty 70

Set Up

SEPTEMBER 26, 2023

Whether your company is B2B or B2C, your audience is human, and video is a great channel to form and increase connection. For the customer, that’s value creation. For the company, it builds customer loyalty and informs stronger lifetime value.”

Market Trends 59

Market Trends Health Transform Marketing 59

Bannerflow

SEPTEMBER 26, 2022

An effective social media strategy can further develop customer loyalty, provide agility, and meet your wider business goals. When it comes to organic social media, think of it as your shop window, a place where first-time and existing customers can visit to gain a better understanding of your business.

Transform 52

Transform User-Generated Customer loyalty B2C 52

Search Engine Land

SEPTEMBER 14, 2023

Retention even when markets are tight, thanks to improved customer loyalty. Customers love your business because of how you: Improve their lives. This works for B2C (e.g., Content engagement across your websites, socials, and other channels. Brand awareness compounds via spontaneous word of mouth. Connect them to others.

Branding 135

Branding Marketing Marketers Communications 135

Rock Content

NOVEMBER 23, 2020

That is why B2B selling requires a completely different approach from B2C. There is a lot of money invested in those products, and customers want to be sure the return is worth it. Even in B2B, you can use many B2C methods for marketing automation and nurturing a funnel. Customer loyalty gets easier.

B2C 64

B2C Price Customer loyalty CRM 64

Exposure Ninja

NOVEMBER 3, 2023

This can lead to increased brand recognition and customer loyalty, ultimately resulting in more leads and sales. By sharing valuable and relevant information that is specific to the target audience, you can build trust and credibility, positioning your business as the go-to source for your products or services.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Neil Patel

OCTOBER 5, 2020

This boosts customer loyalty and makes people feel more of an affinity with your brand. Joseph Studios focuses on non-paid social media promo for B2B and B2C clients, which includes activities, such as customer engagement and community building. Increase Engagement. Create a Community.

Real Estate 145

Real Estate Communications Advertising Advertisers 145

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. Brand strategy, customer loyalty, and innovative technology are paramount. Companies should position themselves as thought leaders to build trust and loyalty with target audiences.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Welcome Software

JUNE 6, 2022

In the era of digital transformation and omnichannel communication, exceptional customer experience has become vital to a brand’s immediate and long-term success. In 2021, 49% of consumers reported changing brands over subpar customer experiences. Key takeaways.

Analytics 40

Analytics Transform Customer Customer loyalty 40

Martech

AUGUST 30, 2022

Forrester Research calls it the “most frenzied phase of innovation” consumer-facing businesses have ever experienced, in a report aptly titled “Vast, Fast and Relentless,” warning brands that “customers won’t let you rest anytime soon.”.

Customer Journey 102

Customer Journey Customer Retail Customer loyalty 102

Sprout Social

NOVEMBER 14, 2019

When it comes down to it, social customer care is about building relationships with your audience and engaging, whether your company is B2B or B2C. Social customer care encompasses the entire relationship between a brand and its customers.

Customer 64

Customer Communications Customer loyalty B2C 64

Martech

OCTOBER 5, 2023

With more delivery and pickup, customer loyalty is waning. We actually want to move to more “subscribe and saves,” so we’ve been talking to a lot of retailers about how we can build out the subscription programs that will help both us and the retailer. And with the current economic situation, consumers are deal-seeking.

Retail 109

Retail Customer Shoppers eCommerce 109

Duct Tape Marketing

MAY 2, 2017

More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. 22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Customer loyalty plan (converting a lead into a customer is just the beginning). Communications tools.

Non-Profit 62

Non-Profit Customer loyalty B2C Marketing 62

Adobe Experience Cloud Blog

JUNE 21, 2019

In some fascinating ways, B2B and B2C marketing teams are similar to positions on a soccer field. For B2B and B2C marketers, the goal is to track, manage, and provide engaging experiences throughout the customer journey. Both types of customers have changing needs and expectations. and B2C, 8.3).

B2C 133

B2C Customer Journey Customer loyalty Thought Leadership 133

Marketing Insider Group

MAY 18, 2010

Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing.

Social Media Marketing 76

Social Media Marketing B2C Telemarketing Whitepaper 76

Marketing Insider Group

AUGUST 3, 2010

My sister blog B2C Marketing Insider recently ran this article called Where Search Meets Social: Integrating Social Media into Organic and Paid Search Can Generate Exponential ROI written by Kent Lewis, President and Founder of Social Media and Marketing agencies Anvil Media and Formic Media. Need to Drive Leads?

Telemarketing 74

Telemarketing B2C Inbound Marketing Customer loyalty 74

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner Dec 11 2010 I think you’ve nailed the point. It’s no longer optional. Thanks for the comment! Share your thoughts, post a comment.

B2C 87

B2C Telemarketing Customer loyalty Marketing Mix 87

Marketing Insider Group

AUGUST 5, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 81

Telemarketing Customer loyalty B2C Inbound Marketing 81

Martech

DECEMBER 28, 2022

Being able to deliver these product-based immersive experiences across any device and any platform is key to building customer loyalty.”. He added, “Consumers expect a consistent high quality experience regardless of device or location. Get MarTech! In your inbox. Processing.

Transform 111

Transform eCommerce Shoppers Retail 111

Marketing Insider Group

JULY 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 75

Telemarketing Inbound Marketing Customer loyalty B2C 75

Marketing Insider Group

OCTOBER 26, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Outbound Marketing 73

Outbound Marketing Telemarketing Customer loyalty B2C 73

Marketing Insider Group

DECEMBER 15, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 69

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 69