New rules for bulk email senders from Google, Yahoo: What you need to know
Martech
DECEMBER 6, 2023
Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles. What are the email authentication requirements for bulk senders? First, pay attention to send times.
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