Digital Marketer
DECEMBER 19, 2022
In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? And, in turn, how has that changed the way we market? First, let’s look at how ecommerce affected the balance of the economy.
Search Engine Land
MAY 31, 2023
Assessing your readiness for change B2B marketers tend to be conservative when testing new marketing tactics, and rightfully so. The vast majority of ad platforms are designed for B2C or DTC initiatives. But not all platforms in ecommerce are designed to generate leads or sales.
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Customers.ai
MARCH 2, 2022
Influencer Marketing Platform #5: GRIN. GRIN is the all-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships. This influencer marketing software is a 33+ million influencer recruitment suite and built for ecommerce. But that’s not all.
Marketing Insider Group
MAY 11, 2020
While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. This is in contrast to traditional marketing.
Customers.ai
JANUARY 26, 2024
Free Webinar: Watch Now Account-Based Marketing (ABM) Account-based marketing is fundamentally different from traditional marketing and often requires a completely different tech stack. B2B Marketing Tool: Unbounce Unbounce is one of the most popular landing page builders for B2B marketers with no coding skills required.
Use Insider
FEBRUARY 17, 2023
The last one is more suitable for smaller eCommerce businesses. Insider comes with various personalization tools, such as: Actionable Customer Data Platform (CDP) , which combines data from multiple sources — like your eCommerce website, customer service tool, CRM, POS, contact center, etc. —
Marketing Insider Group
FEBRUARY 5, 2024
HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.
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