Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

eCommerce 88

eCommerce Shoppers Retail Shipping 88

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. The wider adoption of hybrid shopping means this year’s Prime Day promotions could open up non-traditional ecommerce categories, like groceries. The post Ecommerce trends to watch for this Prime Day appeared first on MarTech. Why we care.

eCommerce 102

eCommerce Shoppers Retail Price 102

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

eCommerce 88

eCommerce Retail Shoppers Price 88

Martech

MARCH 22, 2023

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s latest ecommerce survey. Dig deeper: What you need to know to grow your ecommerce business Used most for groceries. BNPL up, revenues down. Get MarTech! In your inbox.

Shoppers 90

Shoppers eCommerce Price Promotion 90

Martech

JANUARY 5, 2023

billion online in November and December 2022, representing a new ecommerce record and 3.5% While prices remained higher in gas, rent and food, ecommerce discounts sustained “discretionary spending,” according to Vivek Pandya, lead analyst, Adobe Digital Insights. Consumers spent $211.7 growth YoY. Get MarTech! Processing.

eCommerce 97

eCommerce Food Health Price 97

Martech

DECEMBER 28, 2022

As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. For example, consumers will be able to make purchases while on Instagram or while cycling on their Peloton — all without being redirected to an ecommerce site.

Transform 107

Transform eCommerce Shoppers Retail 107

CXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. How to calculate ecommerce customer acquisition cost.

Customer Acquisition 107

Customer Acquisition eCommerce Customer Retail 107

Martech

APRIL 12, 2024

Real-Time CDP is available in B2C, B2B and hybrid editions so that organizations can create unified profiles for consumers and/or accounts and personalize in real-time across all channels. Twilio Segment Twilio Segment serves both B2B and B2C organizations.

Customer 99

Customer B2C Transform Retail 99

Martech

AUGUST 10, 2022

Electronics, the largest ecommerce category with 18.6% The post Deflation comes to ecommerce as online prices fall 2% in July appeared first on MarTech. This is the first decrease since January 2020, just before the pandemic and follows three consecutive months of slowing price increases. YoY (2% month over month).

Price 97

Price eCommerce Food Retail 97

Marketing Insider Group

JUNE 5, 2018

There’s no more B2B or B2C, according to business leader Bryan Kramer, so we can just talk to everyone the same way. The post 3 Ways that B2B Ecommerce Marketers Benefit by Optimizing Site UX appeared first on Marketing Insider Group. That’s how we’re supposed to be marketing and selling, at least.

eCommerce 72

eCommerce B2C Marketing Marketers 72

Markinblog

SEPTEMBER 6, 2021

So, it is no surprise that some of the biggest companies in the world are eCommerce platforms. Well, here is the list of the largest eCommerce companies in the world by revenue and market capitalization. List of Largest eCommerce Companies in the World in 2021. Top 10 Largest eCommerce Companies (Ranked by Revenue).

eCommerce 52

eCommerce Finance Retail Shipping 52

Marketing Insider Group

AUGUST 1, 2018

trillion in 2018 – more than twice that of the B2C ecommerce market. The post How to Jumpstart Your International B2B Ecommerce Strategy appeared first on Marketing Insider Group. According to Statista’s report, B2B online sales are expected to reach $7.7 China’s market far exceeds the United […].

eCommerce 42

eCommerce B2C Marketing Marketers 42

Martech

OCTOBER 16, 2023

Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. That’s because people just gave you their credit card numbers on the web, and they are understandably paranoid given all the attention on ecommerce fraud today. That level of sophistication makes it a journey.

eCommerce 133

eCommerce Law Shipping Email Marketing 133

Ariyh

OCTOBER 9, 2023

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C.

Branding 110

Branding Real Estate eCommerce Copywriting 110

Ariyh

OCTOBER 2, 2023

This is a 3min practical summary of a scientific study 🎓 Join 22,332 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok What are the latest ecommerce trends that you can use to boost your business? Read the report Want to sponsor Ariyh?

Product 84

Product eCommerce Retail Shoppers 84

Search Engine Land

DECEMBER 5, 2023

Sadly for B2B, most are either aimed at ecommerce/B2C or represent minor improvements that don’t make up for the advertising controls Google has stripped or the glaring lack of transparency behind auctions and pricing. As 2023 draws near a close, marketers have to admit this about Google: they’ve been busy.

eCommerce 108

eCommerce Advertising Advertisers B2C 108

Search Engine Land

SEPTEMBER 25, 2023

Bad KPI 2: Platform-provided CPA What to use instead: CRM-based CPA Relying solely on CPAs delivered by Google Ads, Facebook and LinkedIn without assessing the quality of those acquisitions (leads in B2B, purchases in ecommerce) makes it likely you’re spending too much on the wrong leads.

CRM 122

CRM eCommerce B2C Analytics 122

Ariyh

AUGUST 28, 2023

This is a 3min practical summary of a scientific study 🎓 Join 21,548 evidence-based marketers that grow using science, not opinions 📈 Subscribe here Today’s insight is brought to you by… Storyblok Presenting: the operating system of a modern ecommerce business. Get your free copy of the eCommerce Marketing Atlas.

eCommerce 101

eCommerce Copywriting B2C Communications 101

Martech

JANUARY 5, 2024

Half of CMOs said “rationalizing retail media with other media investments” is one of their biggest challenges with retail media, according to Forrester’s Q3 2023 B2C Marketing CMO Pulse Survey. Retail media proved it’s an ecommerce force to be reckoned with in 2023, and we expect meteoric growth heading into 2024,” said Smith.

Retail 100

Retail Transform Shoppers Advertising 100

Martech

MAY 12, 2023

You, the consumer We’re all in the market for a variety of items regardless if it’s in a B2B, B2C or D2C context. My then-employer wasn’t an ecommerce organization, but she instructed me to consider large companies like Target, Amazon and Priceline. So, let’s learn from each other, even if we do so indirectly.

Shoppers 120

Shoppers B2C eCommerce Marketing 120

Ariyh

DECEMBER 19, 2022

🎓 Join 15,348 evidence-based marketers that grow using science 📈 Subscribe now Brought to you at no cost thanks to… Reactive Live shopping is transforming ecommerce. Don’t miss the chance to test a new high conversion channel for your ecommerce sales. And the revenue potential is huge. ads, website).

B2C 52

B2C Transform eCommerce Retail 52

Marketing Insider Group

JANUARY 19, 2016

The 2015 B2C content marketing survey from the Content Marketing Institute and Marketing Profs found […]. The post 10 Ecommerce Companies That are Killing the Content Marketing Game appeared first on Sujan Patel.

eCommerce 46

eCommerce Content Marketing B2C Marketing 46

Martech

MAY 24, 2023

And all of the data shows that users, whether they’re B2B buyers or B2C buyers, they’re increasingly spending time online. Up until that point, I’d really only done digital marketing, I really hadn’t done much with ecommerce. And the opportunity at Oregon Tool was 50/50 digital marketing and ecommerce.

eCommerce 99

eCommerce CMO B2C Energy 99

Martech

SEPTEMBER 29, 2023

Dig deeper: A sales-side view of marketing, automation and AI SALES Ecommerce: Forrester predicts that, while B2B offline sales will remain flat, B2B ecommerce will grow from $1.7 First, in the B2B world, where marketing and sales work closely together, the lines between martech and sales tech become more blurred than you find in B2C.

eCommerce 89

eCommerce User-Generated Manufacturing Finance 89

Search Engine Land

FEBRUARY 6, 2024

This goes for all verticals, including ecommerce). Major ad platforms have given advertisers ways to improve in-platform reporting and help bidding and targeting algorithms find high-quality users. It doesn’t rely on cookie tracking and effectively gives you more accurate conversion tracking in an iOS 14 and post-cookie world.

Search Marketers 108

Search Marketers CRM B2C Analytics 108

Ariyh

JANUARY 22, 2024

Previous insight: When ads go from effective to annoying (more insights here ) People are more forgiving when given a sincere apology compared to a cash compensation Channels : Customer Experience For : B2C. Can be tested for B2B. There was no accounting for mistakes where a high-value purchase was not delivered.

Shipping 67

Shipping B2C Food Price 67

Ariyh

SEPTEMBER 18, 2023

.: Here are 6 more recommendations on how to optimize your product images (as a free sample of Ariyh’s Playbook of Ecommerce Optimization ) Previous insight: The impact of credible vs sketchy marketing (more insights here ) Use realistic photos to highlight your product’s key characteristics. healthiness, effectiveness, safety).

Product 90

Product Health eCommerce B2C 90

Search Engine Land

JULY 26, 2023

Google suggested a similar timeframe in this video: And research from Ahrefs supports this, too: Here are some real-world examples: Ecommerce site An ecommerce furniture business lost significant search rankings and traffic after launching a redesigned website. This is a general consensus and what I typically see with clients.

SEO 98

SEO Food eCommerce B2C 98

Ariyh

NOVEMBER 27, 2023

So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. Loved it | Great | Good | Meh | Bad 📘 Supercharge your business with Ariyh’s Playbook of Pricing & Promotions or Playbook of Ecommerce 📣 Want to advertise on Ariyh?

Product 67

Product Shoppers eCommerce Fashion 67

Marketing Insider Group

MARCH 9, 2021

Guess what B2C marketers—content marketing’s for you, too. Many B2C brands are adopting this approach as traditional outbound marketing tactics become less attractive. If you want to learn how to sell B2C products with content marketing, then you’ll want to keep reading! B2C Marketers Find Success with Content Marketing.

B2C 21

B2C Content Marketing Product Millennials 21

Martech

OCTOBER 5, 2023

Electronics, apparel, furniture and home goods, groceries and toys will drive more than half the overall ecommerce spend this year. It looks like we started but never stopped, with food now ranking alongside traditional ecommerce rainmakers like electronics and clothes. We’re struck by the role played by groceries.

eCommerce 111

eCommerce Food Retail Price 111

Martech

JULY 31, 2023

How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. For ecommerce brands, tailor product features and their placement, particularly products of interest to your audience. Building a testing campaign for Q4 success.

Customer 82

Customer eCommerce Shipping B2C 82

Ariyh

JANUARY 1, 2024

Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C. For example, send physical letters, brochures, or even packages (depending on the value of the potential customer).

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Ariyh

OCTOBER 16, 2023

Previous insight: When to show off that you’re a new brand (more insights here ) 45 social media posts per month are optimal for maximum engagement Channels : Social media | Influencer marketing | Content For : Both B2C and B2B Research date : April 2023 📈 Recommendation To maximize engagement on social media (e.g.

B2C 124

B2C Price Promotion eCommerce 124

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2C referral marketing strategies B2C businesses are perfectly positioned to take advantage of referral marketing because they have a direct relationship with their customers. Here’s a quick breakdown of both strategies.

Gen Z 126

Gen Z B2C Shipping Marketing 126

Martech

JUNE 13, 2022

Everything from B2C to B2B, from the entertainment industry to ecommerce to retail to travel. Later I went to college for marketing and it opened many more doors of my interests. I’ve now been in a variety of different industries and verticals. So, although I look young, I’ve seen quite a lot.

B2C 97

B2C Entertainment eCommerce Retail 97

Martech

OCTOBER 5, 2023

The competitive pressure for grocery brands and home products to maintain a presence at the retailer has only increased in the digital space, as consumers buy more products across categories through ecommerce. Q: When you were first leading the ecommerce strategy, did you ever consider your own mobile apps or other DTC strategies?

Retail 105

Retail Customer Shoppers eCommerce 105