Remove B2C Remove Education Remove Performance Marketing Remove Whitepaper
article thumbnail

Why we care about email marketing: A marketer’s guide

Martech

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

article thumbnail

Beyond ‘click here:’ 4 rules for better email CTAs

Martech

“Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? After reading your well-written product education, asking outright for a commitment makes more sense. Would you hand someone a book and say, “Learn more?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. Hands-on educational sessions. Keynote speakers: industry leaders, marketing experts, analysts, and practitioners. Not your typical marketing conference.”.

article thumbnail

8 Content Lifecycle Management Stages (And Best Practices)

Welcome Software

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. For many businesses, content marketing goals include one or more of the following: Drive organic traffic to your website. Build loyalty with existing customers by providing resources and education.

article thumbnail

Unprompted: 7 specialized AI tools you need to try

Unbounce

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.