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B2B SEO Demystified: Crafting an Effective Strategy for Business Growth

Rock Content

The Crucial Distinction: B2B SEO vs. B2C SEO SEO is the crux of all digital marketing, but how is it different between B2B and B2C companies? B2C is geared more toward immediate buying. This will help you stay ahead of the trends and fix non-performing marketing assets. So, what is B2B SEO?

SEO 65
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B2B customer journeys that begin at review sites are significantly shorter

Martech

Dreamdata is a B2B go-to-market platform. Website visits, white paper downloads, social media interactions, webinar or meeting attendance, demos, and of course intent data from review site visits — this data doesn’t typically sit in one place within an organization.

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8 Content Lifecycle Management Stages (And Best Practices)

Welcome Software

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts.

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Unprompted: 7 specialized AI tools you need to try

Unbounce

Banafshe is one of our content creators and a copywriter who has more than seven years of experience in content and brand from B2C to agencies and now the world of SaaS. She is a creative strategist through and through, working on conceptualizing marketing campaigns, white papers, multimedia projects, and so on.

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Why we care about email marketing: A marketer’s guide

Martech

Here’s what you’ll learn: A snapshot of today’s email marketing landscape. 3 drivers of email marketing’s evolution. Why email remains a dominant channel for marketers and consumers. 7 reasons brands should invest time and money in email marketing. Who uses or works with email marketing?

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Beyond ‘click here:’ 4 rules for better email CTAs

Martech

“Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? ” In B2C email, it’s easy to picture the customers we’re talking to. Would you hand someone a book and say, “Learn more?”

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Top 10 B2B Digital Marketing Conferences to Attend in 2021

Marketing Insider Group

Top 2021 Marketing Conferences You Won’t Want to Miss. Here’s our annual list of must-attend digital marketing conferences for B2B and B2C businesses. They’ll detail how to navigate lead gen and performance marketing moving forward. Not your typical marketing conference.”. 100% Virtual | July 12-14.