Remove B2C Remove Email Marketing Remove Marketing Plan Remove Social Media Marketing
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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thought leadership blogs, etc.).

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How To Focus On Your Marketing Plan

Marketing Insider Group

It’s that time of year for creating your marketing plan. If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Neil Patel

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Web Content writer: works on blog posts, guest posts, social media copy, and landing pages.

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The Biggest Marketing Challenges for Small Businesses

Duct Tape Marketing

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Email marketing. Social media marketing. Effective advertising can get taken care of with a strong marketing strategy. At a minimum, your marketing plan should include a: Description of your ideal customer.

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Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

While not “dead”, email consumption is down. While it is holding its own in the #1 spot on mobile devices, the growth rates of social networks are catching up. Blog more, email market less.” Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

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Marketing, Death and Taxes

Marketing Insider Group

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?

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November: The Five Links You Need

Marketing Insider Group

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Plus one shameless backlink to a story of my own on marketing planning. Share: Read more from Strategy marketing plan Click here to cancel reply.