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Top 5 Growth Strategies for Agencies in 2025

Set Up

If you are not a specialized Agency, understanding what disciplines are important in your industry could help determine where you invest energy and resources. #2 3 Agency Growth Tactic: Diversify Revenue Streams with B2B Offerings Agencies often focus on B2C work, but expanding into B2B can provide a more stable and lucrative revenue stream.

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Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score

Hubspot Marketing

When most people start implementing inbound marketing, they're primarily worried about getting enough new leads in the funnel. And when 53% of salespeople say selling got harder in 2023, I think it’s a good idea to turn your energy towards sales that have a higher chance of closing. That's where lead scoring comes in.

Logistics 112
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7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing. Using social media as a direct response vehicle - The reason for much of the success from B2C marketers is that the majority of their products are impulse purchases (i.e.

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Finding The Time To Tweet or Blog?

Marketing Insider Group

How ever I try to get more connections on the international market. So even so I don´t like it to much, I will give more energy to facebook and twitter. Starting in the local market is not a bad way to begin. In Germany I concentrate myself on xing, which is big enough and gives a lot of informations. It is tough when you start.

B2C 107
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The Best B2B Lead Gen Campaigns for Every Channel

Hubspot Marketing

Social media is now a critical component of B2B marketing. However, unlike B2C where social media is among the most effective digital marketing channels , it’s more complicated in the B2B market. LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue.

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67 Innovations To Help You Get Inspired

Marketing Insider Group

Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance. The glass also serves to collect solar energy, which can then be used directly or fed back to the grid. #54. The feature will be available globally on the 2012 Ford Focus. #45.

Energy 74
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67 Innovations To Help You Get Inspired | B2B Marketing Insider

Marketing Insider Group

Smart Energy Glass is an innovation from Dutch Peer+ that turns windows into solar energy collectors with a customizable appearance. The glass also serves to collect solar energy, which can then be used directly or fed back to the grid. #54. The feature will be available globally on the 2012 Ford Focus. #45.

Energy 63