Litmus

DECEMBER 2, 2024

How you build an email campaign varies widely between B2C vs. B2B, by demographics like region or stage of life, and by whether or not they’ve already purchased from you. It should outline the email’s goals, audience, messaging, timing, key performance indicators (KPIs), and other important details.

Copywriting

Hootsuite

OCTOBER 21, 2020

And that social segment is key. Customers have high expectations for brands in both B2C and B2B arenas. Just like a good B2C strategy , every B2B social media plan should answer the following two questions: What are the company’s business objectives? We’re all inundated with content from B2B and B2C brands.

Social Media Marketing

Sprout Social

JULY 17, 2023

Winick explains, “Consider a B2C brand managing their LinkedIn account. This includes zeroing in on ideal target audiences, relevant content themes and key performance indicators (KPIs). She says, “Key social metrics should match the questions being asked by leadership at your company.”

Key Performance Indicator

Marketing Insider Group

SEPTEMBER 14, 2023

Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. For example, the average person only spends one minute per day on Twitter – is that worth your energy? Social Insider 5.

Content Marketing

Lusha

NOVEMBER 18, 2024

This helps you avoid wasting time on leads that won’t buy so that you can spend your energy on those with the highest chance of success. Key Performance Indicators (KPIs) KPIs are numbers that help you track how well your prospecting activities are working. Which ones bring in the most profit and engage the most?

Whitepaper