article thumbnail

The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

B2C 145
article thumbnail

23 Stats We Gained from Surveying Marketing Leaders [New Data]

Hubspot Marketing

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Influencer marketing is the most effective trend that director+ marketers companies leverage.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

Website / URL * Grade my website Conversion Rate Optimization (CRO) Software Next, we’re going to cover some B2B marketing tools that are great for CRO. Capitalizing on your website traffic is extremely important due to the increased difficulty to convert and/or capture contact details on a B2B website as opposed to a B2C website.

CRM 111
article thumbnail

As Customer Needs Evolve, These 4 Trends are Reshaping the Marketing World

Sales Force: CMO

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?