Litmus

OCTOBER 5, 2021

According to Forrester’s 2021 Global Marketing Survey , “71% of respondents agreed that buyers expect an experience that is personalized to their needs and preferences, and 74% agree that buyers expect an immediate response to their questions.”. From segmented to personalized.

CMO 97

CMO Transform B2C Marketing 97

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Hubspot Marketing

OCTOBER 30, 2022

To help you answer that and other burning questions, we surveyed 1,200+ global B2B and B2C marketers on their goals, challenges, and strategies. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023. B2B vs. B2C Social Media Marketing Data. And, it's up to brands to keep up.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. As more businesses had success selling their goods and services online, others naturally followed. Image sourced from Digital Skill Blog.

Transform 83

Transform eCommerce Retail Entertainment 83

Customers.ai

JANUARY 26, 2024

Website / URL * Grade my website Conversion Rate Optimization (CRO) Software Next, we’re going to cover some B2B marketing tools that are great for CRO. Capitalizing on your website traffic is extremely important due to the increased difficulty to convert and/or capture contact details on a B2B website as opposed to a B2C website.

CRM 111

CRM User-Generated Analytics Marketing 111

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Marketing Insider Group

DECEMBER 29, 2020

The need for connection, personalization, and outstanding customer experiences will play into every facet of B2B and B2C marketing in 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection.

Market Trends 145

Market Trends Digital Marketing Marketing Marketers 145

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

Retail 142

Retail Non-Profit Promotion Finance 142

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. Bad stack features to avoid.

Transform 108

Transform Customer Journey CRM Marketing Automation Platform 108

Adobe Experience Cloud Blog

FEBRUARY 17, 2012

And finally Kevin Cox, Senior Director of SAP global marketing took the stage to discuss editorial strategy and social conversations. Kevin made a very good point about how the principles of marketing are broadening from product, place, price, and promotion to experience, everywhere, exchange, and evangelism.

B2C 99

B2C Whitepaper Thought Leadership Global Marketing 99

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. He pointed to a GroupM mid-year study that found DOOH growing 26% annually.

CMO 124

CMO Advertising Advertisers Retail 124

Martech

JULY 22, 2022

One in four respondents to a Deloitte global consumer survey strongly agreed that they walked away from brands they believe acted in self-interest. Simultaneously, more than 70% agreed that they valued the digital innovations that deepened their connection with others during COVID-19,” Deloitte’s 2021 Global Marketing Trends report said.

Customer Journey 91

Customer Journey Customer Analytics Global Marketing 91

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Technology integration across the global organization. Global Influencer Marketing Technology. No such luck.

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Traackr

AUGUST 18, 2015

Maybe the 80/20 rule would apply here, and marketers would be able to focus on a few global networks to manage their marketing activities. Technology integration across the global organization. Global Influencer Marketing Technology. No such luck.

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

Sprout Social

OCTOBER 23, 2018

Our industry has never been just a B2B world or a B2C world, it’s always been a human-to-human world. The good old marketing funnel. Marketers , it’s time to move from the funnel to the flywheel. Day 1: It’s a human to human world. No community understands that more than agencies. Our speakers did.

Transform 66

Transform Food eCommerce Education 66

Neil Patel

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. Globally, B2B marketplaces make up a $31 billion market. This marketplace is perfect for wholesale brands looking to open up their product sales and get competitive on a global market. What Is the Difference Between B2B and B2C Niche Marketplaces?

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Sales Force: CMO

NOVEMBER 1, 2022

The new State of Marketing report is here. We surveyed 6,000 global marketers to bring you the latest data, prepare for fresh digital experiences, and make the most out of new tech. Trend 1: Mastering tech tools is marketers’ number one priority – and also their biggest headache. What else is top of mind for marketers?

Customer 74

Customer Global Marketing Market Trends Inbound Marketing 74

Marketing Insider Group

FEBRUARY 5, 2024

HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. On24) 61% of companies employ webinars as a content marketing tactic. Content Marketing Institute) 73% of B2B webinar attendees typically convert to leads. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face.

Influencer Marketing 114

Influencer Marketing Inbound Marketing Social Media Marketing B2C 114

Duct Tape Marketing

FEBRUARY 6, 2024

Understanding Research Engine Optimization And Its Impact on SEO with Shama Hyder written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. This is John Jantsch, my guest today, Shama Hyder.

SEO 64

SEO Transform Gen Z PR 64

Martech

JANUARY 12, 2023

It’s really helped us to tie everything together and put everything in one place so it’s easy to find,” said Rebecca Baxter, Booksy’s global marketing coordinator, at The MarTech Conference. “So They now have 19 million users, and over 500 employees. “It’s

Product 96

Product Global Marketing Management Digital Marketing 96

Neil Patel

DECEMBER 18, 2018

Whether you are in B2B or B2C, this tactic works extremely well. I need to fix this on NeilPatel.com still, but when I tested this on 2 other sites that focused on the global market, one saw a 17% increase in international search traffic within 3 months and the other saw a 23% increase in international search traffic within 3 months.

eBook 111

eBook User-Generated PR SEO 111

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. This is followed by tools and technology (16% share), content (16%), account-based marketing (16%), people (15%) and events and sponsorships (14%).

Advertising 52

Advertising Advertisers Retail Shoppers 52

Contently B2C

JULY 18, 2016

As Lenze Boonstra, head of the global marketing team for Philips Personal Care put it , “Given the fact that we are the first ones to launch a mobile-enabled campaign like this, I think we have delivered something promising.”

Market Trends 52

Market Trends Content Marketing Marketing Marketers 52

Martech

APRIL 5, 2022

Marketing attribution is the process of measuring and assigning credit to any channel or touchpoint that impacts a company’s pipeline and revenue. However, the problem with attribution is that both B2B and B2C customer journeys are becoming more complex. That some marketing dollars will inevitably be wasted is not news.

Customer 102

Customer CMO Customer Journey Non-Profit 102