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Pepsi, McDonald’s and the latest in digital out-of-home

Martech

OCTOBER 13, 2023

“Digital out-of-home is growing successfully,” said Barry Frey, President and CEO of DOOH industry organization DPAA Global, at this week’s DPAA Summit in New York. The $13 billion global market represents 37% of all out-of-home. Kira Rich, Google AR/XR product marketing, talks AR at the DPAA Summit.

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CMO Advertising Advertisers Retail 117
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How Ecommerce Transformed Marketing 

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. This includes the second-hand goods market and resellers operating through auction sites like eBay. As more businesses had success selling their goods and services online, others naturally followed. Image sourced from Digital Skill Blog.

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Transform eCommerce Retail Entertainment 83
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