Remove B2C Remove Inbound Marketing Remove Pharmaceutical
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8 tips to adopt vertical marketing and drive SaaS growth

Martech

Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Dig deeper: Did martech break B2B marketing?