8 tips to adopt vertical marketing and drive SaaS growth
Martech
JUNE 3, 2024
Horizontal software, on the other hand, can generally be sold to any company, often focusing on either B2C or B2B markets. If you are targeting pharmaceuticals, ensure your content, ads and branding visually and textually reflect the industry. Dig deeper: Did martech break B2B marketing?
134 
Let's personalize your content