Search Engine Land

APRIL 17, 2024

So, if your chief marketing officer is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Adopting key events beyond SEO SEOs aren’t the only ones who can adopt key events and revenue as key performance indicators (KPIs).

Whitepaper 125

Whitepaper Analytics User-Generated Key Performance Indicator 125

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter. Play at least 50% of a product video. Complete a tutorial. Subscribe to a newsletter. Complete a registration form.

Whitepaper 114

Whitepaper Analytics User-Generated Key Performance Indicator 114

Hubspot Marketing

NOVEMBER 30, 2022

Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It's much like traditional PR but in the online space. B2C Digital Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Backlinko

MAY 14, 2024

The Secret Garden Company, a small B2C business, knows Instagram is a visual platform. Like white papers and case studies. Public Relations and Media Outreach Public relations (PR) and media outreach involve managing your business’s reputation and influencing the public’s opinion of your brand. And provide the best ROI.

PR 74

PR Customer loyalty User-Generated Marketing 74