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Merkle raises its commerce game: Tuesday’s daily brief

Martech

. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product. Read more here. Why we care.

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How Home Depot and Kroger use RMN to improve shoppers’ ad experience

Martech

Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages. KPM is managed under a wholly-owned subsidiary, 84.51˚. This was back in 2018.

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