Martech

JULY 13, 2021

. “Across the board, beyond millennials, the digital age is right now exploding for us,” said Frances Dillard, VP of Brand and Product Marketing. In the early days of the pandemic, supply chains were challenged — a real problem for a proffer based on freshness of product. Merkle to acquire CX agency LiveArea .

Shopper Market 119

Shopper Market Millennials Shoppers Shipping 119

Martech

APRIL 20, 2023

Helping when customers research products Where can brands get involved in the customer journey? Soon, the company created opportunities for other suppliers to deliver ads that drove customers to the retailer’s product pages. That means many customers are looking for products without a specific brand in mind.

Shoppers 102

Shoppers Retail Customer Journey Shopper Market 102

Martech

AUGUST 19, 2021

No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. We know it works for B2C, with the success of Netflix, so why can’t we make it work for B2B? BOX AD GOES HERE.

Shopper Market 114

Shopper Market Retail Shoppers CMO 114