Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

eCommerce 84

eCommerce User-Generated Manufacturing Finance 84

Hubspot Marketing

DECEMBER 13, 2023

With the rise of Instagram, TikTok, and other social media platforms, influencer marketing is big business. Some digital marketing agencies today focus exclusively on helping clients place products with influencers who can create demand. What we like: Their focus on partnership and being an ally in their clients’ success.

Inbound Marketing 79

Inbound Marketing PR Manufacturing Marketing 79

Pam Didner

JANUARY 5, 2020

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. B2B Marketing Forum. MarTech Conference East .

Transform 105

Transform Marketing Marketers Digital Marketing 105

CXL

JUNE 2, 2020

The differentiation has to come from places other than features. A long time ago, toothpaste manufacturers competed on only a few dimensions, like “freshens breath” and “fights cavities.” Byron Sharp and the Ehrenberg-Bass Institute have criticized differentiation, arguing that its role in the B2C setting is less important.

Price 135

Price Manufacturing Email Marketing Branding 135

Pam Didner

JANUARY 1, 2021

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. As we sit in early 2021 many B2B marketing events and conferences have yet to announce dates, and with good reason. B2B Marketing Forum. Hybrid Events Will Flourish.

Transform 52

Transform Marketing Marketers Digital Marketing 52

Marketing Insider Group

SEPTEMBER 30, 2010

Gather Sales’ Marketplace Insights: which starts with information gathering and ends with sales validation of any marketing plan. I would add that the first meeting for any new marketing person is to sit down with the head of sales and ask “what do you need?” These are all great tips. Let’s start a discussion: what do you think?

Marketing 77

Marketing Marketers Manufacturing Customer loyalty 77