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What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

Marketing Insider Group

Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Some may be relevant to B2C but not B2B. The goal was to market the technology behind the animal-free “dairy” alternative to larger businesses and manufacturers. . It worked! .

Gen Z 143
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The B2B case for retention marketing: 7 key tactics

Martech

But let’s remember that retention, loyalty and value expansion in B2B are different from B2C. Buyers may place orders on their phones but still buy for their companies. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

Gen Z 115
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Making waves: Unexpected industries innovating on social

Sprout Social

There’s a place for everyone on social media. When lists of brands to watch and the majority of viral posts feature B2C brands, it’s easy to feel like your brand has nothing to say—but that couldn’t be further from the truth. Manufacturing marketers: don’t pass up this opportunity. That’s an understandable feeling.

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5 Ways E-Commerce Companies Can Use BrickSeek to Increase Sales

Neil Patel

Get them just right and you’re well-placed to increase sales and revenue. Just because you sell products to consumers doesn’t mean you’re solely a B2C business. If you do some of your own manufacturing, you’ll need to source your own materials, too. Set them too high and you won’t drive enough sales.

Retail 144
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15 cutting-edge tools every B2B marketer should know

Martech

And it supports the data needs of the entire firm, from manufacturing to finance. First, in the B2B world, where marketing and sales work closely together, the lines between martech and sales tech become more blurred than you find in B2C. Good that data is driving predictions all over the place. So, what to make of this all?

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Top 10 customer service software tools

Sprout Social

Having all of your customer interactions across social media in one place is a game changer when it comes to productivity. Coupled with your CRM data and customer inbox in one place, users can provide personalized service with less bouncing around. It all depends on your company’s priorities and the scope of the service you offer.

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The shopping cart that boosts sales 33%

Ariyh

Because of the positive connotations we have when using our biceps, when using them while shopping we are more likely to grab and pull objects towards us - placing them in our cart. They activate people’s biceps, making them more likely to grab items and put them in their carts, increasing your sales. Work with dofollow.io