What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples
Marketing Insider Group
SEPTEMBER 15, 2020
Quick takeaways: In B2C, consumers still want certain sensory aspects of the real-life shopping experience despite e-commerce popularity. . Some may be relevant to B2C but not B2B. The goal was to market the technology behind the animal-free “dairy” alternative to larger businesses and manufacturers. . It worked! .
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