Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 97

Market Research Gen Z Price B2C 97

Sprout Social

JANUARY 3, 2022

Buyer personas are important to brands and social media marketers because they act as a guide to understanding the voice of their customers. When built on diligent market research , they can be helpful in a variety of circumstances in and beyond marketing, offering critical audience insights.

Millennials 140

Millennials Social Media Marketing B2C Market Research 140

Rock Content

JUNE 28, 2016

Marketing in 2016 is a brand new practice compared to strategies that were implemented over the past 5 or 10 years. The fact is that people’s schedules are stretched very thin, and there is little time in busy lives for market research. How B2B and B2C marketing teams execute similar yet different marketing campaigns.

Transform 40

Transform Millennials CMO B2C 40

Marketing Insider Group

FEBRUARY 5, 2024

(Orbit Media) Producing original visuals consistently is a struggle for 35% of content creators, despite its effectiveness. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Orbit Media) The average human attention span has reduced from 12 seconds to 8.25 billion by 2025.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. Use Answer the Public , a free social listening tool, to identify phrases people use on search engines like Google and Bing. And inform your marketing strategies and product offerings.

PR 103

PR Customer loyalty User-Generated Marketing 103