Remove B2C Remove Market Research Remove Price Remove Real Estate
article thumbnail

When to show off that you’re a new brand

Ariyh

Previous insight: Encourage people to hold your product (more insights here ) People prefer younger companies for innovative products, older companies for less innovative products Channels : Messaging | Brand positioning | Brand Strategy | Product | Marketing communications For : B2C. started in 1998).

Branding 110
article thumbnail

Don’t say “It’s usually better”

Ariyh

Now let’s get on to today’s scientific study, published in the AMA’s Journal of Marketing Research … 📝 Intro Imagine you are a real estate agent showing a house to a potential buyer. influencers, churn, pricing). Journal of Marketing Research (June 2022).

article thumbnail

Show off that you’re a small company

Ariyh

If your product is perceived as low-tech (most other products; e.g. furniture, real estate agency, homemade herb remedies, copywriter services), show off that your company is small (or even that it’s just you alone). ✋ Limitations This research focused on mid-priced, for-profit companies. Click here.