Dump the Sales Funnel in Favor of Lifecycle Marketing
Content Marketing Institute
JANUARY 14, 2019
The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Work/product samples and price quotes, good reviews from happy customers, and booking sales calls. HANDPICKED RELATED CONTENT: Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Interest and intent.
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