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How to Automate Outbound Lead Generation: A Step-by-Step Guide

Customers.ai

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. What is outbound lead generation? Usually, outbound lead gen involves a few steps. How to Do Outbound Lead Generation: A Complete Overview.

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The Who, What, Why, & How of Digital Marketing

Hubspot Marketing

We'll talk more about these specific digital marketers in a minute. There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Digital marketing is measurable.

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The Simple Content Marketing Strategy for Startups

Marketing Insider Group

Did you know that even if you inherited a windfall, you could spend those hundreds of thousands on slick TV ads only to have some other upstart (who does do content marketing) rake in three times your leads? Quick Takeaways: Content marketing is the most cost-effective way to get the word out about your startup. worry monsters?

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28 B2B Marketing Tools For Companies Ready to Grow in 2024

Customers.ai

B2B Marketing Tool: Sales Handy SalesHandy is a pretty cool email productivity tool that I’ve only recently learned about. And its email platform does a few things that are not only super useful for B2B marketing and sales but are also rare features to find on one platform. How do B2B and B2C marketing tools differ?

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

Businesses who put blogging at the top of their marketing strategy are 13 times more likely to experience a positive ROI, according to HubSpot. B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently.

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How to Develop an Effective SaaS Content Marketing Plan

Scoop.it!

Content marketing costs 62% less than other marketing methods for SaaS companies. It generates three times more leads than outbound marketing. With these numbers in mind, it’s clear that content marketing is a powerful lead generation method. Establish SOPs for content production.

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Inbound vs. Outbound Marketing

Duct Tape Marketing

Inbound vs. Outbound Marketing written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Jolynn Oblak – Enjoy! There are two basic types of marketing – inbound and outbound.