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How to Automate Outbound Lead Generation: A Step-by-Step Guide

Customers.ai

Today I’m going to show you how to run outbound lead generation marketing campaigns to increase unicorn qualified leads and deliver high-intent prospects to your sales team. With outbound marketing, you can also scale your efforts as long as you find the right relevance signals. Let’s put outbound marketing to work.

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Is Culture The Key To Success In The Future Of Marketing?

Marketing Insider Group

My father was a copywriter and my mother a world class salesperson (real estate). I gravitated towards B2B marketing because I prefer convincing someone to do something instead of manipulating them into doing it (sorry, B2C guys). So I was destined to go from college straight to Madison Avenue (Ogilvy New York).

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Lead Generation: What is it, Effective Strategies & Tools

Neil Patel

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. Consider this a prime piece of real estate in your marketing strategy.