article thumbnail

Behind the scenes of Sprout Sessions Digital 2020: How we use social to promote digital events

Sprout Social

Sprout isn’t exempt from this feeling: we’ve had our upcoming digital event for social marketers, Sprout Sessions Digital , in the works for awhile, but moved it up an entire month to support our customers with thought leadership and #SproutTips as soon as possible. Michelle Wine Estates, and so many other superstars).

article thumbnail

What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.– 91% of successful users agree that marketing automation is “very important” to the success of their overall marketing.– Product or segment marketing manager. Marketing operations lead.

article thumbnail

13 Fresh Ideas to Get More Content Marketing Zing From Employees

Content Marketing Institute

C-suite and subject matter experts often collaborate on thought leadership content. HANDPICKED RELATED CONTENT: Don’t Forget the Leadership in Thought Leadership. HANDPICKED RELATED CONTENT: 7 B2C Brands Offer Content Marketing Lessons and Inspiration. AnnGynn Click To Tweet. Click To Tweet.