Future-Proofing Your Meta Ads Retargeting Strategies
Customers.ai
DECEMBER 6, 2023
For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 The reality is that between iOS updates and Meta’s targeting adjustments, advertisers face a discernible reduction in retargeting audience size. billion and $40 billion in Q4 2023 alone.
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