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15 Best Influencer Marketing Platforms for Small Business with Champagne Tastes and PBR Budgets

Customers.ai

Influencer marketing is the new word-of-mouth of the digital age and one of the most powerful ways to attract your ideal customer. Did you know that 80% of marketers find that working with an influencer is an effective marketing strategy? In fact, interest in influencer marketing has risen more than 90x!

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How Your Content Marketing Can Get an Extra Lift From Influencers

Adobe Experience Cloud Blog

Author: Ellen Gomes Every industry has influencers—people who have the ability, because of their power or knowledge (real or perceived), to influence purchase decisions. This connection creates a bond between social influencers and their fans and followers that give these influencers unprecedented authority.

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How Much Should You Pay Social Media Influencers?

Sprout Social

Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Not to worry.

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7 B2B content distribution strategies that work

Search Engine Land

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content. Use visually appealing elements.

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8 of the Best Social Media Analytics Tools of 2018

Sprout Social

What are your top performing Tweets? Is your Facebook marketing strategy translating to traffic and leads? By now, most marketers understand the need for tools to measure their efforts. By now, most marketers understand the need for tools to measure their efforts. Sprout Social. Snaplytics. Networks: Instagram.

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100+ Tools Content Marketers Really Love

Content Marketing Institute

Want to be a better content marketer? Consider this: CMI’s 2019 B2B research found that 67% of the most successful content marketers rated their organization’s content tech proficiency as expert or advanced. Only 5% of the least successful content marketers rate their organizations as expert or advanced in content tech proficiency.