Brand Management Branding CMO Direct Marketing 
Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
Adobe Experience Cloud Blog
DECEMBER 9, 2014
In addition to surveying thousands of marketers — the results of which, we’ll bring you in future posts — we had in-depth conversations with a varied field of marketing experts. as Vice-President of Direct Marketing after selling them the start-up, Yoyodyne. For 100 years, marketing and advertising was the same thing.
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