The Wu-Tang Clan Provides A Masterclass On Brand Management
CMO Network
NOVEMBER 30, 2023
The Wu-Tang Clan is a formidable force and a case study for branding.
CMO Network
NOVEMBER 30, 2023
The Wu-Tang Clan is a formidable force and a case study for branding.
Duct Tape Marketing
APRIL 24, 2023
Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The CMO Survey
MARCH 28, 2023
Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. Brand Faces Short-term Pressures Reflecting spending cuts, investments in brand building dropped from a 12 percent increase last year to 5.5
Duct Tape Marketing
MAY 13, 2023
However, a new model is emerging that offers more strategic value: the fractional Chief Marketing Officer Plus (CMO+). In this blog post, we will explore the differences between traditional marketing agencies and fractional CMOs, the benefits of the fractional CMO model, and how to succeed in this role.
Martech
JANUARY 22, 2024
Each persona is “tuned” with specific context that effectively “primes the pump” so you can start chatting without worrying about telling me to “act like a CMO/lead gen expert/marketing manager” etc. Plus, each persona comes loaded with additional instructions and information to help get you going.
Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
Duct Tape Marketing
JANUARY 9, 2024
This idea of fractional whatever titles, accountants, fractional management consultants, fractional hiring consultants. 03:31): So just the textbook definition, what is a fraction CMO? 03:31): So just the textbook definition, what is a fraction CMO? And I've experienced that over the years.
Let's personalize your content