Set Up
JANUARY 31, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO, Joe Koufman , virtually sat down with Ami Badani , the Chief Marketing Officer at Arm, to talk about the power of relationship building, Louis Vuitton’s powerful impact as a brand, and more.
Adobe Experience Cloud Blog
JANUARY 28, 2014
Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.
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Martech
OCTOBER 10, 2023
Recent years have seen events that caused these shifts to happen at an unprecedented rate, dramatically altering how consumers and brands interact. As a result, today’s world has given rise to a new breed of empowered consumers who expect more from the brands they support. Consumer behavior has always been a constantly shifting target.
OnDemand CMO
AUGUST 12, 2022
To begin leveraging your content, take a look at your existing content — everything on your website, your direct marketing emails, your blog posts, social media posts, and more can be reused in some fashion. The post Leveraging Premium Content: A How-To Guide for Marketers appeared first on OnDemand CMO.
Econsultancy
JANUARY 21, 2022
Growing digital privacy concerns are making it harder for brands to track consumers and gather the quality data they need to personalize their campaigns. Marketers are increasingly turning to a higher-quality type of customer data referred to as zero-party data. What is zero-party data? What is zero party data?
Marketing Insider Group
JANUARY 29, 2013
This calculates the financial return of the company’s investment in all marketing activities. The cost side of the equation must include ALL marketing programs, salaries and expenses. The return side of the equation must show direct marketing contribution to revenue. The New Marketing Metric: Share of Conversations.
Marketing Insider Group
JANUARY 24, 2013
. @ Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. New York, NY.
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