Digital Marketer
APRIL 20, 2023
A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.
Econsultancy
MARCH 16, 2022
My day job is head of marketing at Netrush, which is a leading ecommerce accelerator that helps brands grow their sales, especially on Amazon.com. What will be the key differentiators for successful ecommerce brands in 2022? They understand and leverage customer lifetime value (CLV). either consumer or brand led)?
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Marketing Insider Group
SEPTEMBER 9, 2010
Brands are valuable assets that companies create, nurture and maintain with great care, right? But how do you measure brand value in the social age? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? It gets to a brand’s long-term sustainability.
Rock Content
SEPTEMBER 11, 2023
First developed by Bain and Company in 2003, it’s a highly respected metric for measuring customer experience and the gold standard to beat in many marketing circles. Brand owners measure NPS with simple, single-question surveys assessing how likely a respondent is to recommend the brand, product, or service to another person.
Marketing Insider Group
JUNE 11, 2010
Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. A special thanks to Jeremy Victor and Make Good Media for the opportunity. Share your thoughts, post a comment.
Marketing Insider Group
DECEMBER 15, 2010
Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
Marketing Insider Group
AUGUST 5, 2010
B2B Marketers cannot ignore this channel and need to continue advocating for our brands and with our senior executives to get more involved, become more visible and to engage with customers in this channel. I think the answer depends on the marketing objectives. But growth in this space is sure to continue.
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