Sprout Social

MAY 9, 2023

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

Marketing 128

Marketing Marketers Market Trends Manufacturing 128

Search Engine Land

MARCH 20, 2024

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

Traditional Marketing 89

Traditional Marketing Marketing Marketers Copywriting 89

Martech

MARCH 20, 2024

What is the position-less marketer? In traditional marketing, individuals often specialize in specific roles, leading to siloed functions such as brand management, content creation, and digital marketing. With advanced tools and evolving strategies, mastering diverse skills is increasingly feasible.

Marketing 78

Marketing Marketers Traditional Marketing Copywriting 78

Hubspot Marketing

APRIL 28, 2020

Content managers have a hand in content strategy, creation, and distribution of marketing communications for a company. They're organized, well-versed in fostering a brand voice, and often know their way around a blog post. What are content managers, and what do they do? Content managers are creative.

Management 136

Management Copywriting Communications SEO 136

Hubspot Marketing

JULY 14, 2020

This style of marketing is great for boosting leads and brand awareness. Let's look at some recent integrated marketing campaigns that delivered a great experience for customers and leads alike. The campaign included online and in-person marketing tactics, and is the favorite campaign of staff writer Jay Fuchs.

Marketing 141

Marketing Marketers User-Generated Education 141