Remove Brand Management Remove Communications Remove Customer loyalty Remove Product
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Key Steps for Building Strong Brand/Customer Relationships

Digital Marketer

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship.

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Social Media and The Brand

Marketing Insider Group

&# where they identify social media as presenting an “emerging crisis of brand identity&#. The answer is that brands have a compelling need: …to communicate who you are as a brand and what you stand for through social media in a far more consistent, strategic and global way. It is so much bigger.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

Blogs Influence On Buyers When asked “what is your likelihood to purchase a brand, product or service from these information sources?&# 42% reported that blogs influence their purchase behavior. Or from consumer to consumer to relay needed information on products and services. Overall great article.

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How To Focus On Your Marketing Plan

Marketing Insider Group

Think about the entire lifecycle from new product ideas all the way to customer retention. For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product. Or to create a plan with only your team’s objectives in mind.

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Tweet Chats: Organized Chaos or Untapped Marketing Opportunity

Marketing Insider Group

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. These chats can also allow a brand/product to create significant social capital. Would you participate in a tweet chat that was hosted / sponsored by a brand? .&#

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

It requires us to think with forethought to determine and to communicate our business goals. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. But this is hard, isn’t it? Who are we targeting?

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Whatever Happened to Marketing Strategy?

Marketing Insider Group

It requires us to think with forethought to determine and to communicate our business goals. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. But this is hard, isn’t it? Who are we targeting?